Search Engine Optimization (SEO) Course
Ranked Among the Top SEO Certifications by CPU Kota
- Learn to implement SEO strategies to drive sales and enhance website conversions
- Gain access to comprehensive SEO content as per OMCP standards
- Attend live interactive sessions delivered by experienced SEO experts
- Master Tools like Semrush, Ahrefs, Moz, Keyword Planner and more
- Get free access to the SE Ranking platform for 1 year
- Duration
2 Month
- Commitment
7-8 hours/week
Recommended scheduled hours
- Model
Recorded
Recorded content video
- Course Fees
- INR 1000
SEO Certification Course Overview
This SEO course is designed to provide a thorough understanding of Search Engine Optimization principles and techniques. Aligned with OMCP standards, the course covers fundamental concepts through advanced strategies, ensuring that participants are equipped to effectively optimize websites for search engines and improve online visibility.
SEO Course Key Features
- Live interactive sessions delivered by experienced SEO experts
- Learn tools like Semrush, Ahrefs, Moz and more
- Get free access to the SE Ranking platform for 1 year
- Hands-on learning with case studies, assessments and project
- SEO content aligned to OMCP (Online Marketing Certified Professional) standards
Skills Covered
- Search Engine Optimization
- Competitor Analysis
- Ecommerce SEO
- SEO tools
- Technical SEO
- Voice Search Optimization
- Trend Analysis
- OffPage Optimization
- Link Building
- Auditing
- OnPage Optimization
- User Experience
- Conversion Rate Optimization
SEO Training Course Curriculum
Eligibility
This SEO course benefits anyone who wants to become proficient in SEO best practices, particularly: Professionals looking to add SEO skills, digital marketing aspirants, marketing professionals, sales professionals, digital marketers, content professionals, advertising professionals, entrepreneurs and business owners.
Pre-requisites
Search Engine Optimization Certification
- 1.01 Course Introduction
- 1.02 What Will You Learn?
- 2.01 Introduction
- 2.02 Evolution of Search Engines
- 2.03 Search Engine Process and Components
- 2.04 Working of a Search Engine
- 2.05 Web Directories
- 2.06 What Is Search Engine Optimization?
- 2.07 Advantages of SEO
- 2.08 Barriers in SEO
- 2.09 SEO Techniques
- 2.10 Quick Recap
- 2.11 Knowledge Check
- 3.01 Introduction
- 3.02 On-Page SEO
- 3.03 Title Tag Optimization
- 3.04 Meta Keywords and Descriptions
- 3.05 Heading Tags
- 3.06 Engaging Content
- 3.07 Image Optimization and Interactive Media
- 3.08 Outbound and Internal Links
- 3.09 On-Site SEO
- 3.10 URL Optimization
- 3.11 Sitemaps
- 3.12 Domain Trust and Local Domains
- 3.13 Mobile Site Optimization and Responsive Websites
- 3.14 Yoast
- 3.15 Site-Loading Speed
- 3.16 Off-Page SEO
- 3.17 Demo: Ahrefs
- 3.18 Social Media
- 3.19 Blogging
- 3.20 Localizations and Citations
- 3.21 Inbound Links
- 3.22 Quick Recap
- 3.23 Knowledge Check
- 4.01 Introduction
- 4.2 Technical SEO: Overview
- 4.3 Factors in Technical SEO: Overview
- 4.04 Internet Search Engine Algorithms
- 4.05 Mechanism of Web Crawlers
- 4.06 Google Search Algorithms
- 4.07 Google Business Profile
- 4.08 Google Ads Keyword Planner
- 4.09 Demo: Keyword Planner
- 4.10 Google Trends
- 4.11 Demo: Google Trends
- 4.12 PageSpeed Insights
- 4.13 Demo: PageSpeed Insights
- 4.14 Google Analytics
- 4.15 Google Search Console
- 4.16 Search Appearance
- 4.17 Search Traffic
- 4.18 Google Index
- 4.19 Crawling
- 4.20 Use of Robots.txt File
- 4.21 How to Find and Fix 404 Errors?
- 4.22 Security Issues
- 4.23 Site Settings
- 4.24 Google Panda Google Penguin and Google
- 4.25 Google Penguin
4.26 Google Panda
4.27 Google Panda Penalty Recovery
4.28 Google Penguin Penalty Recovery
4.29 Real Ranking Signals
4.30 Market Analysis and User Psychology
4.31 Industry Key Drivers
4.32 Comprehend and Connect with User
4.33 Significance of UI and UX Design
4.34 Quick Recap
4.35 Knowledge Check
- 5.01 Introduction
- 5.02 Impact of Links on Search Engine Rankings
- 5.03 Six Ways Search Engine Judges Links
- 5.04 The Psychology of Linking
- 5.05 Types of Link Building
- 5.06 Important Factors of Link Building
- 5.07 Link Building Resources and Utilities
- 5.08 Link Building Tools
- 5.09 Choosing the Right Link Building Strategy
- 5.10 Content Syndication
- 5.11 Incentive-Based Link Marketing
- 5.12 Search Engines Battle with Link Spam
- 5.13 Social Networking for Links
- 5.14 Quick Recap
- 5.15 Demo: Yoast SEO
- 5.16 Demo: Moz
- 5.17 Spotlight
- 5.18 Knowledge Check
- 6.01 Introduction
- 6.02 The Mission of Search Engines
- 6.03 The Market Share of Search Engines
- 6.04 Human Goals of Searching
- 6.05 Determining Searchers Intent
- 6.06 How People Search?
- 6.07 How Search Engines Drives Commerce on Web?
- 6.08 Eye Tracking How Users Scan Results Pages?
- 6.09 Click Tracking
- 6.10 Quick Recap
- 6.11 Knowledge Check
- 7.01 Introduction
- 7.02 Black Hat SEO
- 7.03 Irrelevant Content
- 7.04 Targeting the Wrong Audience
- 7.05 Competition
- 7.06 Overlooking Social Media as a Medium
- 7.07 Ignorance of UX for a Website
- 7.08 Missing XML and HTML Sitemaps
- 7.09 Slow Page Load Time
- 7.10 Use of Flash on a Site
- 7.11 JavaScript Accessibility Issues
- 7.12 Quick Recap
- 7.13 Knowledge Check
- 8.01 Introduction
- 8.02 Types of Sitemaps
- 8.03 Creating a Sitemap
- 8.04 Popular Sitemap Generators
- 8.05 MindNode
- 8.06 WriteMaps
- 8.07 DynoMapper
- 8.08 Quick Recap
- 8.09 Demo: Screaming Frog
- 8.10 Knowledge Check
- 9.01 Introduction
- 9.02 The Ongoing Evolution of Search
- 9.03 Searchable Content and Content Types
- 9.04 Personalization Localization and User Influence on Search
- 9.05 The Increasing Importance of Local Mobile and Voice Recognition Search
- 9.06 Increased Market Saturation and Competition
- 9.07 SEO as an Enduring Art Form
- 9.08 Quick Recap
- 9.09 Demo: Semrush
- 9.10 Spotlight
- 9.11 Case Study on Kentucky Fried Chicken KFC
- 9.12 Knowledge Check
- Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website
Project and Case Study
Project 1
SEO strategy for eCommerce Website
(Project) Help an e-commerce company transition to the online marketplace to expand its customer base and reach a global audience. By creating an SEO strategy for their website.
Project 2
Increase KFC online presence
(Case Study) Assist KFC in broadening its online presence and driving traffic across various digital platforms. Enhance brand visibility through SEO promotions, strategic keywords, and hashtags to boost recognition.
SEO Exam & Certification
The SEO Certification Exam is a comprehensive assessment designed to evaluate your knowledge and proficiency in Search Engine Optimization (SEO). Upon passing the exam, you will receive a certificate that validates your SEO skills and knowledge.
The exam covers a wide range of SEO topics, including:
- SEO basics and best practices
- Keyword research and analysis
- On-page and off-page SEO techniques
- Content optimization
- Link building strategies
- Technical SEO (site architecture, HTML, sitemaps)
- Mobile SEO
- Local SEO
- SEO tools and analytics
- Latest SEO trends and algorithm updates
The exam typically consists of multiple-choice questions, true/false questions, and practical SEO case studies or scenarios. The questions are designed to test both theoretical knowledge and practical application of SEO techniques.
The exam duration is usually 2 to 3 hours, depending on the number of questions and the complexity of the scenarios or case studies.
The passing score for the exam is typically 70%, although this may vary depending on the specific certification provider.
Why people choose EduPoint for their career
SEO Certification Course FAQs
The SEO Certificate Course is an online program designed to teach you the fundamentals and advanced techniques of Search Engine Optimization (SEO). This course covers on-page SEO, off-page SEO, keyword research, link building, analytics, and more.
This course is suitable for:
- Marketing professionals looking to enhance their SEO skills.
- Business owners wanting to improve their online presence.
- Web developers and designers who want to understand SEO best practices.
- Anyone interested in a career in digital marketing.
You will learn:
- SEO basics and best practices.
- Keyword research and analysis.
- On-page and off-page SEO techniques.
- Content optimization strategies.
- Link building tactics.
- Technical SEO and website audits.
- SEO tools and analytics.
- Local SEO and mobile SEO.
- Advanced SEO strategies and trends.
The course is designed to be flexible and self-paced. On average, it takes about 6-10 weeks to complete if you dedicate 5-7 hours per week.
No prior SEO experience is required. A basic understanding of websites and digital marketing is helpful but not necessary.