MBA Marketing - Vignan's

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  • Duration

2 year

(2 Semesters/year)

  • Commitment

7-8 hours/week

Recommended scheduled hours

  • Model

Live + Recorded

Recorded content & live sessions

  • Course Fees
  • Indian Nationals- INR ₹ 27,500.00 Semester
  • Foreign Nationals- $ 500.00 Semester

Program Overview

An Online MBA in Marketing is a two-year program designed for learners to make significant strides in their marketing skills and advance their career prospects. The Master of Business Administration in Marketing from Vignan Online delves deeper into the strategic and tactical aspects of marketing, equipping learners with the comprehensive knowledge and skills necessary to excel in today’s dynamic business landscape. Experienced faculty members and industry professionals carefully design our elective to provide learners with specialized knowledge and practical insights, empowering them to excel in the marketing field. The knowledge gained through our Online MBA in Marketing will equip learners with a competitive edge to navigate marketing complexities, devise innovative strategies, seize emerging opportunities, and drive business growth in a competitive market.

ELECTIVE HIGHLIGHTS

  • Strong foundation in the principles and concepts of Marketing
  • Obtain enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Includes a research project giving exposure to solving real-time problems in the domain of marketing
  • Learn latest skills by studying advanced courses like Integrated Marketing Communication, Digital Marketing and Marketing Analytics.
  • Achieve business mastery with a blend of Marketing and Management courses

SYLLABUS

Semester
Semester
Semester
Semester

1st

Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics

2nd

Entrepreneurship
Marketing Management and Research
Operations Management
Consumer Behavior
Supply Chain Management
Sales and Distribution Management

3rd

Business Environment and Strategy
Project Management
Agricultural and Rural Marketing
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course

4th

Global Marketing
B2B Marketing
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

Eligibility Criteria

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

Indian Students

  • Semester Fee Plan: ₹ 27,500.00
  • Annual Fee Plan: ₹ 55,000.00
  • Total Fee Plan: ₹ 110,000.00

Foreign Students

  • Semester Fee Plan: $ 500.00
  • Annual Fee Plan: $ 1,000.00
  • Total Fee Plan: $ 2,000.00

LEARNING METHODOLOGY

  • 120 study hours in each course
  • Interactive audio-video lectures
  • Pre-recorded video lectures
  • Discussion forum
  • Self e-learning material
  • Assignments, quizzes, MCQ, etc. for reinforcement
  • Independent and group projects
  • 8 to 12 hours of live online sessions on weekends
  • Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience
  • Short videos in the form of learning chunks for comprehensive understanding
  • Technology Enabled Online Proctored Examinations, twice a year
  • Hands-on practical and lab exercises to supplement theory for tech based courses

CAREER ADVANCEMENT SERVICES

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking, and human resourcing skills help our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counseling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

Dedicated learner support team to answer your queries and guide you throughout

Academic mentorship to give you expert advice on a wide range of academic topics

Online mentoring sessions on weekends

Doubt-clearing sessions with faculty during live classes and discussion forums

Online and on-campus guest lectures from corporate leaders to enrich yourself with industry insights

Get practical exposure through industry visits

FAQs

Frequently Asked Questions

What is the duration of the Online MBA in Marketing at Vignan Online?

The program spans two years, divided into four semesters.

What are the eligibility criteria for admission?

Applicants must hold a bachelor’s degree from a UGC-recognized university with at least 50% marks (45% for SC/ST candidates). Final semester bachelor’s students are also eligible to apply.

How are the classes conducted?

Classes are delivered online through an interactive and flexible learning platform, which includes video lectures, live sessions, and discussion forums.

Is the degree acquired through online mode equivalent to the on-campus mode of learning?

Yes, the degree obtained through Vignan Online is equivalent to the on-campus mode. Learners have access to study materials, recordings of live sessions, and pre-recorded videos.

What is the fee structure for the program?

The total fee for the Online MBA in Marketing is ₹1,10,000. The university offers various no-cost EMI options to facilitate fee payment.

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