Bachelor of Business Administration - Yenepoya

3 year

(2 Semesters/year)

7-8 hours/week

Recommended scheduled hours

Live + Recorded

Recorded content & live sessions

About Specialization - General Management

Management is the backbone of any successful organization, driving strategic decision-making, efficient operations, and sustainable growth. An Online BBA in General Management is meticulously crafted to equip you with the foundational skills needed to lead and manage across diverse industries and sectors.

This program offers a dynamic curriculum that delves into key subjects, including Marketing, Finance, Human Resource Management, and more, ensuring you comprehensively understand the multifaceted business landscape and its demands. By immersing yourself in this comprehensive curriculum, you’ll develop a versatile skill set that enables you to navigate complex business challenges with confidence and proficiency.

Upon completion of the Online BBA General Management Program, you’ll emerge as a well-rounded professional with the strategic vision, analytical acumen, and leadership skills necessary to thrive in a competitive business environment. Graduates can pursue diverse career opportunities across industries, including roles in management consulting, project management, operations management, marketing management, human resources, business development, and entrepreneurship.

Program Highlights

Programme Outcome

Successfully clear 10th and 12th examinations accredited by either State Board, CBSE, NIOS, IGCSE, IB, ICSE, recognized by respective State or Central Government students who are scheduled to take the 10th or 12th examinations are eligible to submit their application.

Career Opportunities

The General Management field presents many career opportunities across diverse industries, ranging from automotive and hospitality to fashion, food and beverage, entertainment, finance, education, and beyond.

Electives/Specializations offered

Modules

Semester 1 (24 Credits)
  • English
  • Business Management
  • Accounting for Business
  • Modern Business Environment
  • Business Regulatory Framework
  • Quantitative Techniques for Management
Semester 2 (24 Credits)
  • Marketing Management
  • Organization Behavior and HRM
  • Cost and Management Accounting
  • Corporate Finance
  • Business Economics
  • Communicative English
Semester 3 (20 Credits)

Vignan Online offers specializations in Finance, Marketing, and Human Resource Management, enabling students to focus on their areas of interest.

Semester 4 (20 Credits)
  • Strategic Management
  • Financial Markets and Instruments
  • Operations Management
  • Ethics and Values
  • Personal and Managerial Effectiveness
Semester 5 (20 Credits)
  • Recruitment and Selection
  • Financial Modeling with Spreadsheets
  • International Business
  • Research Methodology
  • Entrepreneurship
Semester 6 (24 Credits)
  • Introduction to Business Analytics
  • Retail Marketing
  • Compensation and Benefits
  • Direct and Indirect Taxation
  • Digital Marketing and Branding
  • Research Project*

Eligibility Criteria

Pass in the (10+2) examination from State Board / CBSE / NIOS/ IGCSE/ IB/ ICSE recognized by the State or Central Government with a minimum aggregate of 50% or an equivalent letter/numerical grade and must have mathematics as a core subject. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Indian Students

Foreign Students

FAQs

Frequently Asked Questions

Is the online degree program offered by Yenepoya (Deemed-to-be University) UGC entitled?

Yes, the University is entitled by the University Grants Commission (UGC) to offer online degree programs.

Does an online degree hold the same value as a offline degree?

Yes. UGC notifies that online degrees are considered equivalent and holds the same value as offline ones.

Do the Online Degrees have a validity period?

No. The Online Degree that you will receive from Yenepoya (Deemed-to-be University) is valid for lifetime.

What is the mode of learning?

You will have 24*7 access to self-learning material and pre-recorded lectures on our Learning Management System (LMS), which can be accessed on any device.

How many credits does the program have?

132 credits.

Can I take the examination from anywhere?

Yes, online proctored examinations will be conducted.

Login / Register
Enquiry Now